Main Services

Editing

When you try to spread the word, make sure it's the right word.

You may know what you are trying to say, but is your message fully understood by recipients of your information? Making it clear and concise will prevent your help lines being flooded by angry customers and clients. Technical language needs simplifying. Jargon has to be eliminated. Don't use two words when one is enough. Turn long and cumbersome sentences into shorter, snappier ones. Simplicity means sales and satisfied customers. All this is the job of an editor. We will ensure your message is understood.

 

Proofreading

The human eye is what reads your words. And it takes a human eye to check them.

Printing houses used to employ proofreaders. These dedicated professionals cast their very human eyes over every word, comma and full stop. They corrected wandering apostrophes. Misused words were replaced. Meanings were clarified. Most importantly, facts were checked and double-checked. Very little escaped their eagle eyes.

Since the advent of technology everyone has become their own proofreader. But it is far from enough to rely on Spellcheck or Microsoft Word's grammar monitor.

Manuscripts

Everyone has a book somewhere inside them. Their histories, experiences and thoughts can make stimulating and enjoyable reading for others - and may even prove profitable. But finding the right words and gathering them into a readable order can be a daunting task.

Too much information can be as much a fault as too little. The temptation to be "literary" sometimes needs to be curbed. A sympathetic but strong editor can turn purple prose into words of gold.

For firm but loving nurturing of your creation entrust your manuscript to those who love words and to those who have had a lifetime's experience of tailoring their writing to the needs of the market.

Brochures

It has become too easy for everyone to become their own graphic designer, typographer, layout artist and printer. The one thing they lack is expertise.

Which is why so many brochures, pamphlets, leaflets and flyers are a hodgepodge of mismatched typefaces and colours … and therefore lacking in readability.

Material that promotes your business and services must be eye-catching and easy to read. But this does not mean using every typeface in the book or every colour in the spectrum.

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