IT’S baffling: why marketing people spend so much on campaigns doomed to miss the target. So much time, brainpower, effort and materials wasted. To say nothing of the waste incurred in printing and distribution. Plus the waste of so much money. Wasted not only by the marketers themselves but also by the poor sods who pay for these useless campaigns. Mountains of junk mail, so much of which ends up as litter. Discarded as unwanted and unread. Maybe the mere act of designing and printing this multi-coloured mass of pleas to buy (or sell) is considered sufficient. It’s akin to… Continue reading
Commentary
Like all the best villians they creep up without warning. Seconds later, their deadly effect has been suffered. As sudden and unexpected as we see in the movies, or in the endless succession of gory TV dramas. Or read in the plethora of crime fiction. It’s all over before the… Continue reading
Diction: a person’s way of pronouncing words Such a simplistic (and I do mean simplistic) definition of a word with so many shades of meaning. And one that is widely open to a plethora of subtle differences. Surely the emphasis should be less on the speaker’s way of pronunciation and… Continue reading
AMONG the many misused words littering modern communication there is surely none more abused than smart. It has several meanings. These include clever, quick-witted, brainy, shrewd, astute and intelligent. Other synonyms on offer include savvy, perceptive and quick on the uptake. Thus expectations run high of any product or service… Continue reading
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November 11, 2022
Frying the air is no way to cook →
Kitchen gadgets come and go. Yet so few stay with us unless stored well out of sight and accessibility. There is a damned good reason for this; cooking is a sensory art. A touchy feely joy; the fondling foreplay before the final act of love – presenting your creation. It… Continue reading
TWENTY-FIVE thousand? Really? Did I read that correctly? Surely someone with stuttering fingers has been clicking the head-counter at Sharm-al-Sheikh. Or perhaps Rishi has seconded a number-cruncher from the Treasury (you know how good they are with numbers) to lend a hand with collating the stats at Cop27. Whatever the answer, it seems staggering beyond belief that there are 25,000 people gathered in “an Egyptian resort town known for its sheltered sandy beaches, clear waters and coral reefs.” And which winds around Naama Bay with its “palm tree-lined promenade, filled with bars and restaurants.” Not dozens of them, or even… Continue reading